Exerpt from
Principles of Leadership

In what ways can we choose to be deliberate in our choice of speech? How can we be more confident that what we say will bring our desired results?


Our claim is that if we speak the language of a leader and we design the conversations of leadership (such as inspiring a vision, creating accountability, satisfying a customer, and so on), we become the leaders we want to be. These conversations literally change the future. In changing the ways we speak, listen, and respond in conversation, we change ourselves. This is something that can be learned.

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